The team · Mohali, India
DevShutter Team
DevShutter is a website, SEO and automation studio based in Mohali, India. We build every site ourselves and work with clients worldwide by video call and WhatsApp. The person who answers your first email is the person who writes the code, runs the audit and pushes the site live. There is no account manager in between, and no content team behind the articles on this site.
01
How we work
Every project starts with a measurement rather than a meeting. Before any number leaves our desk we run the same nine checks on the site you already have: speed on a real phone over mobile data, the mobile experience, whether a stranger can tell what you do in five seconds, whether there is one clear action per page, the technical basics, structured data, trust signals, analytics, and security. The tool that runs seven of those nine is published free on this site, without an email gate, because a quote built on a guess is a quote that gets walked back later.
What comes back within 48 hours is not a proposal deck. It is a written direction and a basic build on your own content, plus a live date. It follows a refundable booking: if the direction is wrong, the booking comes back in full; if it is right, it is 50% on approval and 50% at go-live. The price is fixed in writing before the work starts, and it comes from four published Canadian-dollar brackets rather than from what your business looks like it can afford. Those brackets are on the price list in public: roughly $999, $2,400, $4,900, and $9,900 or more once the site has to integrate with something else.
Enquiries get an answer within one business day. The booking deposit is refundable. Both of those are constraints on us rather than reassurances for you, which is the only kind of promise worth publishing.
The building itself is deliberately plain. Shopify for stores, WordPress for sites that need a content system, and hand-written templates rather than a page builder, because a builder is a layer you keep paying for and cannot debug when it breaks. Structured data goes in as the page is built rather than bolted on afterwards, images are sized and compressed before they ship rather than after somebody complains, and every page is checked on a mid-range Android over mobile data instead of on the fast laptop it was designed on. None of that is clever. It is the difference between a site that still loads well in two years and one that does not.
02
The work we have actually done
Everything below is written up in full on this site, with what was wrong, what changed and what it cost to change. We would rather point at four projects described honestly than a gallery of twenty screenshots with no problem statement attached.
Layalina, Streetsville. A restaurant with excellent food and a half-built Google Business Profile. The work was unglamorous and entirely local: the profile claimed and categorised properly, name, address and phone made consistent across the directories that matter in the GTA, a location page built with real LocalBusiness structured data, and a review process the owner could actually keep up with. The full case study is published here.
Smash House. A burger brand that was already being found and was losing people at the checkout. This was a conversion teardown rather than a redesign: a five-step checkout with forced account creation became guest-first, the menu photography was re-exported against a hard page-weight ceiling, the primary action stopped competing with six other buttons, and the upsell moved to the moment of craving instead of the receipt email. The teardown is published here.
Sweet Heaven Cakes & Cafe, Brampton. A business whose product is almost entirely physical, sold through a screen. The interesting problem was appetite: photography, sequencing and making the next step obvious without shouting. Written up here.
Shiv Engineering & Elevators. The first niche build on this site: a catalogue organised by lift type with real capacities, a named project list, a service and maintenance desk, and a quotation portal for an industry that still runs on emailed spreadsheets. The page for that work is here.
Alongside the client work we run the same instruments in public. The teardown takes a real small-business site through all nine checks with every number measured rather than asserted, and the speed page publishes how fast this studio’s own pages load, which is the only honest way to sell performance work.
03
What we will not do
This section exists because the things a studio refuses tell you more than the things it offers, and because every one of these has cost us work at some point.
We will not invent a statistic. No conversion-lift percentage, no “average client sees” figure, no star rating. The ROI calculator on this site deliberately ships with the improvement field blank, because a pre-filled uplift is where most agency calculators do their persuading. If a number appears on this site it was either measured by an instrument you can run yourself or it came from a named source with a link.
We will not hide the price. The brackets are published, the calculators are free, and none of it sits behind an email form. You are welcome to take a bracket from this site and use it to price-check somebody else.
We will not pad a page count. If four pages do the job, the quote is for four pages. Most small businesses need far fewer than they are sold, and a thin twelve-page site loses to a good four-page one every time.
We will not sell a redesign where a repair is the honest answer. A slow site with broken headings and no structured data often needs a week of fixes, not a rebuild. The audit tool exists partly so that this decision can be made on evidence, including when the evidence says do not hire us yet.
We will not lock you in. You own the domain, the hosting account and the code. There is no proprietary builder you can only maintain by continuing to pay us, and nothing about leaving is designed to be difficult.
We will not take on work we cannot do properly. A small studio has a real ceiling. When a project needs more hands we say so on the first call rather than discovering it in month three.
04
What we measure in public
Selling performance and search work while keeping your own numbers private is a contradiction, so the instruments run on this studio as well as on clients. The speed page publishes how fast these pages actually load. The teardown takes a real small-business site through all nine checks in the open. Five audit reports produced by the public tool are published in full, including the ones that make uncomfortable reading.
The largest of these is a population run rather than a single site. The same nine-check engine that powers the free audit was pointed at a population of Shopify storefronts and measured 203 of them. Of those, 107 — fifty-three per cent — fell short on four or more of the nine checks, failing them outright or passing only in part. Speed failed outright on just under half. The headline test failed on about half. Nearly half carried no analytics tag the engine could find, so the owner cannot see which visitors turn into orders.
Those figures are worth more than any claim we could make about our own work, because you can run the same engine on your own store and see where you sit against them. Every number in that run came out of an instrument rather than a survey, and the ones that reflect badly on the industry we sell into are published alongside the rest.
05
Why a small studio
Most agencies solve the scaling problem by putting the cheapest available person on the actual work while the most persuasive one runs the meetings. That arrangement is why so many projects arrive late, generic, and impossible to get a straight answer about. Keeping the studio at one desk removes the gap between the promise and the person who has to keep it.
The honest trade-off is throughput. We take a small number of projects at a time and the calendar is the real constraint, not the price list. If the timeline matters more than anything else, say so in the first email and we will tell you straight away whether it is possible.
06
Where we work
We build every site ourselves from Mohali, India. Clients talk to us by video call and WhatsApp, and every message gets a reply inside one business day. If you are in Mohali, Chandigarh or Panchkula and would rather meet in person, ask and we will meet. We work remotely from India with clients in Canada and elsewhere, so there is no local office to visit.
The clients so far are spread across 6+ countries. Local search work does not need a desk in your city: map-pack ranking depends on where your customers search from and on a Google Business Profile somebody actually maintains, and both are handled with you on a call. Build, performance and AI-search work runs the same wherever you are.
07
Get in touch
Send the address of the site you have, or a sentence about the one you need, to helpdesk@devshutter.in or through the contact page. You get a written direction and a basic build back within 48 hours, and an answer to any question within one business day. If you already hold a quote from somebody else and want a plain reading of it, that is a thing we do for free.