Organization schema
Who you are, machine-readable, so an assistant does not have to guess.
Fig. [01]
New Free check: see whether ChatGPT names you or a competitor ›
How to rank in ChatGPT and AI search
Three names get said. Be one of them
We get you cited in ChatGPT when someone asks for a recommendation.
8+ years, 40+ sites, 30+ clients in 6+ countries. Recent websites: Sweet Heaven, Smash House.
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
Ask · Calgary, AB
best commercial cleaning company calgary
What a buyer asking an assistant sees.
Named
Chinook Facility CareCited by name
Prairie Shine ServicesNot mentioned
Foothills JanitorialNot mentioned
Answer
chinookfacility.caCommercial Cleaning in Calgary — Chinook Facility CareNightly office and warehouse cleaning, with a supervisor on every site.
prairieshine.caPrairie Shine Services | CalgaryCommercial cleaning and janitorial.
foothillsjan.caFoothills Janitorial GroupOffice and retail cleaning.
what commercial cleaning company should I hire in Calgary?
Thinking
For commercial cleaning in Calgary, Chinook Facility Care is the name most often cited, mainly for supervised nightly service and a clear scope of work.
chinookfacility.ca
Ask anything…
02. Where the answer comes from
Cited where the question gets asked
ChatGPT, Perplexity, Gemini and Google AI Overviews. We check all four, because a buyer who asks one usually asks another.
- ChatGPT
- Perplexity
- Gemini
- Claude
- Google AI Overviews
- Copilot
- Meta AI
- Grok
03. The four fronts
Four fronts, one citation
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Fig. [08]
Wikidata & Wikipedia
The reference points assistants cross-check an entity against.
Fig. [02]
FAQ schema
Questions and answers marked up so machines read them as answers.
Fig. [05]
Person & Product schema
Owners, staff and offerings marked up the same way everywhere.
Fig. [03]
Fig. [09]
Name consistency
The same name, spelled the same way, on every profile that matters.
Fig. [06]
LinkedIn & Clutch
The profiles that confirm you are a real, operating business.
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First-sentence answers
The direct answer stated first, not buried after three paragraphs of throat-clearing.
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Definitive language
Hedged copy rewritten into statements an assistant is willing to quote.
Fig. [02]
Comparison pages
The “us vs. them” question answered honestly, before a competitor answers it for you.
Fig. [05]
Buyer-intent pages
Pages written around the exact question a buyer types, not a keyword.
Fig. [03]
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Original data
A number nobody else has, the kind an assistant likes to cite with a source.
Fig. [06]
Service pages
One clear answer per service, each one a candidate for citation.
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Twenty buyer prompts
The real questions your buyers ask, run every month, not once.
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Four assistants
ChatGPT, Perplexity, Gemini and Claude, checked side by side.
Fig. [02]
Drift alerts
A wrong fact an assistant is repeating about you, caught before it spreads.
Fig. [05]
Citation score
How many of the twenty name you this month, tracked over time.
Fig. [03]
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Monthly report
The score, the misses and what changes next, in plain words.
Fig. [06]
Competitor watch
Who gets named instead, and what their pages have that yours does not.
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Review sites
Clutch, GoodFirms and the ones your industry actually checks.
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Reddit & forums
Where assistants pick up an unscripted, and often trusted, signal.
Fig. [02]
llms.txt
Set up where it helps an assistant find your pages, skipped where it does not.
Fig. [05]
YouTube
The single largest source of AI citations, and the one most competitors skip.
Fig. [03]
Fig. [09]
Directory sync
Your details matching everywhere an assistant might cross-reference them.
Fig. [06]
Press & mentions
Coverage that repeats your name the same way schema does.
Fig. [04]
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Next step
Want to know which assistants already name you, and which name a competitor instead?
DevShutter
“We will not promise you every prompt. Nobody who says that controls an assistant’s output. We will tell you what we can move, and then move it.”
DevShutter first callWhat we say before any work starts
04. The climb
Nobody gets cited overnight. Everybody climbs.
Where “best commercial cleaning company calgary” puts Chinook Facility Care
Not mentioned
Invisible to every assistant.
You are here
- Where it endedNamed on eight of twenty buyer prompts by month six.
- What moved itEntity first, then answer-shaped copy, then the corroboration that cross-checks it.
- What we will not sayThat we can guarantee every prompt.
05. The work order
Cited in ChatGPT, quoted in Perplexity, and named in the overview
Entity buildgoes first
An assistant will not cite a business it cannot cross-check. Nothing above this line gets quoted if the entity is unclear.
- Organization, Person, Product and FAQ schema
- Wired to Wikidata where one exists
- Name and details matching on every profile
Definitive-language passfrom week two
Hedged copy never gets quoted. We rewrite the pages so the answer is the first sentence, stated plainly.
- First-sentence-answer format on service pages
- Hedging removed line by line
- FAQ markup on the questions buyers actually type
An entity nobody can cross-check never gets cited. That is why it goes first, and why the order on this page is not negotiable.
AI-citation auditfrom week four
Twenty real buyer prompts, four assistants, every month. This is where we find out who is winning and why.
- The same twenty prompts run monthly
- A score, not a feeling
- Competitors named instead, and what they had
Corroborationthat backs the entity
An assistant trusts a claim it can find twice. This is the second place it finds you.
- Review-site and directory profiles filled in
- A video strategy, the cheapest citation source going
- Original data worth citing with a source
- Entity first
- Answers week two
- Monitoring week four
- Then the corroboration
Then, and only then, the corroboration
GEO & AEO pageswhen the gaps show
Landing pages built once the audit shows exactly which buyer questions have no good answer yet.
- Tuned to a specific buyer intent, not a keyword
- Written after the audit, not before it
- Retired if a prompt stops being asked
Monthly re-scorethe last mile
Being cited once is luck. Being cited every month is the actual job.
- Twenty prompts scored again, same method
- Misses reported alongside the wins
- What changes next, in plain words
Start here
We run twenty real buyer prompts and send back exactly who gets named.
06. The report
A report you can read in four minutes
Not a forty-tab dashboard nobody opens. Once a month, in plain words: who named you, who didn’t, and what is next.
Buyer prompts naming youUp
Assistants checked4
| Status | What we watch | Movement | Now |
|---|---|---|---|
| Good | Citation score | 8 / 20 | |
| Good | Entity clarity | Fixed | |
| Good | Corroboration profiles | Filled in | |
| Good | Named by ChatGPT | Yes | |
| Flat | Named by Perplexity | Not yet |
07. In writing
Honest by default, out of the box
The rules every client gets before we start. They are the same whether you are one shop or ten.
No vanitymetrics
No impressions, no reach, no share of voice. Nothing you cannot bank.
Citations,not mentions
A prompt naming you as the recommendation counts. A passing mention does not.
Written bythe person who did it
Not an account manager reading someone else’s notes.
No promise ofevery prompt
Nobody who tells you that controls an assistant. We tell you what we can move.
SEO stayson, always
GEO layers on top of search. We will not sell it to you as a replacement.
Misses reportedtoo
If a prompt still skips you, the report says so, and what is next.
DevShutter
“If your problem is the website rather than the citation, we will say so and point you at the right page.”
08. Questions
The questions every honest agency should answer
Is this different from regular SEO?
Yes. Regular SEO optimizes for click rankings. GEO/AEO optimizes for being cited inside an AI-generated answer — a different game with different rules.
CAnswered by the person who does the work · ask yours on a call
How long until this shows results?
AI citations take months to build, much like SEO; the monthly report shows where you stand.
CAnswered by the person who does the work · ask yours on a call
Do I still need SEO?
Yes. Google still owns most of the traffic. GEO layers on top — it does not replace SEO.
CAnswered by the person who does the work · ask yours on a call
Not on the list. Ask it on a call — we answer the awkward ones too.
09. Ready?
See who gets named before you spend a dollar
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
10. Three surfaces
“Found” now means being said
Example businesses, not real clients
accessible bathroom renovation contractor
barrierfreereno.ca
Accessible Bathroom Renovations — Barrier-Free Renovations Group
Grab bars, roll-in showers and permits handled, with crews in twelve cities.
Still crawled and indexed like any page. The difference is what the entity work behind it lets an assistant do with it.
pediatric speech therapy near me
Prairie Voices TherapyCited by name · Winnipeg
Red River Speech ClinicNot mentioned
Assiniboine Pediatric TherapyNot mentioned
No three slots to fight over. An assistant names as many or as few businesses as it thinks are worth naming.
best moving company for a condo move in Ottawa?
For condo moves in Ottawa, Capital Condo Movers is consistently cited for handling elevator bookings, corner protection and a fixed quote before moving day.
No blue link, no scroll, no second choice. If the assistant does not know your name, you were not in the running.
What we have written on this
- What Is GEO? How to Get Your Business Quoted by ChatGPT and Google AI Overviews
- How to Get Your Business Recommended by ChatGPT
- How Perplexity Picks (and Cites) Its Sources
- The Structured Data That Gets a Business Quoted by AI Answers
- AI Overviews Took the Clicks: What We Did About It
- AI Website Builders: What They Ship, and What They Leave You Holding
- Vibe Coding Your Business Website: The Three Bills That Come Due
Related: Ai visibility check, Reputation.