Crawlability
Every page Google should read, readable. Nothing it should skip, indexed.
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New Free check: see whether ChatGPT names you or a competitor ›
SEO services for small business
A site nobody can find is an expensive secret
We get you found on Google and picked once they get there.
8+ years, 40+ sites, 30+ clients in 6+ countries. Recent websites: Sweet Heaven, Smash House.
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
Search · Mississauga, ON
emergency plumber mississauga
What a customer down the road sees.
Places
Northline Plumbing & DrainOpen 24 hours
FlowRight PlumbingCloses 8pm
Peel Pipe ProsOpen now
Results
northlineplumbing.caEmergency Plumber in Mississauga — Northline PlumbingBurst pipes, blocked drains and no-hot-water calls, answered day and night.
flowright.caFlowRight Plumbing | Mississauga plumbersResidential plumbing and drain cleaning.
peelpipepros.caPeel Pipe Pros — Plumbing repairLeaks, toilets and water heaters.
who should I call for an emergency plumber in Mississauga?
Thinking
For emergencies in Mississauga, Northline Plumbing & Drain is the name that comes up most, known for answering at night and quoting before they start.
northlineplumbing.ca
Ask anything…
02. Where you get found
Found where your customers actually look
Google, the map pack and the answer engines. We work all of them, because the people looking for you use all of them.
- Google Search
- Google Maps
- ChatGPT
- Gemini
- Perplexity
- Bing
- Apple Maps
- Copilot
03. The four fronts
Four fronts, one engine
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Schema
The markup that tells search engines what you are, where, and when you open.
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Redirects
Old addresses mapped to new ones, so a redesign never costs a ranking.
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Core Web Vitals
Fast on a phone on a bad signal. Rankings sit on top of this.
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Internal links
Pages that point at each other, so the strong ones lift the new ones.
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Search Console
Watched weekly, so a broken page is found by us, not by a customer.
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Google profile
Categories, hours, services and photos filled in the way Google weighs them.
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Citations
Your name, address and phone the same on every directory that matters.
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Service areas
A real page for each town you serve, not one page pretending to be ten.
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Reviews
A simple way to ask every happy customer, and a reply to every review.
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Posts & photos
A profile that looks alive, because Google can tell when it is not.
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Map pack
Three slots, decided on relevance, distance and prominence. We work all three.
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Entity clarity
One clear story about who you are, told the same way everywhere.
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Answer-shaped pages
Pages written so an assistant can lift the answer and name you with it.
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Mentions
The places assistants learn from, carrying your name correctly.
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ChatGPT & Gemini
We ask them what your customers ask, and track who gets named.
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FAQ markup
Questions and answers marked up so machines read them as answers.
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Perplexity
The one that cites its sources. We make sure yours is one of them.
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Question research
The questions your customers type, found before we write a word.
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Gap pages
The pages your competitors never bothered to write. We write them first.
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Location pages
Each town you serve with its own proof, not a find-and-replace.
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Service pages
One page per thing you sell, each answering the question behind it.
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Written once
Only after the plumbing holds, so the words have something to stand on.
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Refreshes
Old posts that almost rank, brought up to date instead of left to rot.
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Next step
Want to know which of the four fronts is costing you customers right now?
DevShutter
“We will not promise you position one. Nobody who says that controls it. We will tell you what we can move, and then move it.”
DevShutter first callWhat we say before any work starts
04. The climb
Nobody jumps. Everybody climbs.
Where “emergency plumber mississauga” puts Northline Plumbing
Page four
Invisible.
You are here
- Where it endedIn the map pack for the search that pays.
- What moved itTechnical first, then the profile, then the words the competitors never wrote.
- What we will not sayThat we can guarantee position one.
05. The work order
Found on Google, in the map pack, and in the answer
Technical SEOgoes first
Nothing above this line ranks if Google cannot read the site or a phone cannot load it.
- Core Web Vitals checked on real phones
- Schema for your business, services and reviews
- Crawl errors fixed before anything is written
Local SEOfrom week two
The fastest money on the board for anyone with a door. It moves in weeks, not quarters.
- Profile categories and services rebuilt
- Citations cleaned up across directories
- A review ask that customers actually answer
Content on a broken site is money set on fire. That is why it never goes first, and why the order on this page is not negotiable.
GEO & AEOfrom week four
The new front. Most agencies are not doing it yet, which is why it is cheap to win now.
- Pages shaped so assistants can quote them
- Your name, services and area stated plainly
- The answers checked every month
Contentthat fills the gaps
Only worth writing once the plumbing holds and we know which gaps are actually open.
- Questions your competitors never answered
- Service and town pages with real proof
- Old posts refreshed instead of abandoned
- Technical first
- Local week two
- GEO & AEO week four
- Then the multipliers
Then, and only then, the multipliers
Google & Meta adswhen it pays
Turned on when organic works, so paid is a multiplier rather than life support.
- Measured against revenue, not clicks
- Switched off when a channel stops paying
- The same plain report as the rest
CRO & emailthe last mile
Getting them there is half the job. What the page does next is the rest.
- Forms and calls made easy to find
- Klaviyo flows for the ones who did not buy
- Review requests sent at the right moment
Start here
We run your main search from your own postcode and send back what comes up.
06. The report
A report you can read in four minutes
Not a forty-tab dashboard nobody opens. Once a month, in plain words: what we did, what it moved, and what is next.
Calls from the siteUp
Map pack, main termTop three
| Status | What we watch | Movement | Now |
|---|---|---|---|
| Good | Calls from the site | Up | |
| Good | Organic clicks | Up | |
| Good | Map pack, main term | Top three | |
| Good | Named by an AI assistant | Yes | |
| Flat | Blog post on furnace brands | Flat |
07. In writing
Honest by default, out of the box
The rules every client gets before we start. They are the same whether you are one shop or ten.
No vanitymetrics
No impressions, no reach, no share of voice. Nothing you cannot bank.
Calls, forms& orders
The things that pay you are the things the report counts.
Written bythe person who did it
Not an account manager reading someone else’s notes.
No promise ofposition one
Nobody who tells you that controls it. We tell you what we can move.
Ads onlywhen organic works
Paid is a multiplier. We will not sell it to you as life support.
Wrong callson the page too
If something we tried went flat, the report says so, and what is next.
DevShutter
“If your problem is the website rather than the ranking, we will say so and point you at the right page.”
08. Questions
The questions every honest agency should answer
How long until I see results?
Local moves fastest — often weeks. National and competitive terms take a few months of consistent technical, content and authority work. We show early signals from the preview win.
CAnswered by the person who does the work · ask yours on a call
What's this 'AI search' thing?
GEO/AEO is optimizing so AI assistants — ChatGPT, Gemini, Perplexity — recommend you by name when someone asks for a business like yours. It's a new front most agencies aren't covering yet.
CAnswered by the person who does the work · ask yours on a call
Do you guarantee #1?
No honest agency can — Google and the AI engines control the ranking. We commit to the work, the measurement, and steady movement you can see in plain reports.
CAnswered by the person who does the work · ask yours on a call
Will you explain what you're doing?
Yes — monthly, in plain words. You'll know what we did, why, and what it moved.
CAnswered by the person who does the work · ask yours on a call
How much does SEO cost?
Our SEO plans are $499, $999 and $1,999 a month. Across Canada most small businesses pay $500 to $2,500 a month; our guide to what SEO costs has the full breakdown.
CAnswered by the person who does the work · ask yours on a call
Is SEO worth it for a small business?
It is when people already search for what you sell and one new customer pays back a month of SEO. If your site cannot take a call or a booking yet, fix that first, because more visitors will not.
CAnswered by the person who does the work · ask yours on a call
Not on the list. Ask it on a call — we answer the awkward ones too.
09. Ready?
See where you rank before you spend a dollar
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
10. Three surfaces
“Found” means three different things now
Example businesses, not real clients
roof replacement brampton
mapleridgeroofing.ca
Roof Replacement in Brampton — Maple Ridge Roofing
Asphalt and metal roofs, written quotes, and a workmanship warranty.
Still the biggest single source of clicks. Won on technical health, content and links, in that order.
vet clinic near me
Pawsome Vet ClinicOpen now · Vaughan
Woodbridge Animal HospitalCloses 7pm
Maple Pet CareClosed
Three slots, decided on relevance, distance and prominence. This is where a local business lives or dies.
best physiotherapy clinic in the GTA?
For physiotherapy across the GTA, Kinetic Physio Group is consistently recommended for direct billing, same-week appointments and clinics close to home.
No blue link, no scroll, no second choice. If the assistant does not know your name, you were not in the running.
What we have written on this
- Is SEO Worth It for a Small Business? Do the Arithmetic Before You Sign
- How Much Does SEO Cost in Canada? 2026 Prices
- The Technical SEO Issues We Find on Almost Every Site (and How to Fix Them)
- What to Ask Before You Hire a Web Designer
- How to Speed Up a Slow Website: Seven Things, In the Order They Pay
- How Perplexity Picks (and Cites) Its Sources
- What Is GEO? How to Get Your Business Quoted by ChatGPT and Google AI Overviews
- Shopify SEO Checklist for New Stores in Canada (2026)
- How to Win Local Search in the GTA: the 2026 Playbook
- Google Business Profile Optimization (2026 GTA Guide)
- Google Business Profile Posts: What to Post and How Often
- How to Rank in the Google Map Pack from Zero (2026)
- AI Overviews Took the Clicks: What We Did About It
Related: Website roi calculator, Blog, Why devshutter.