One screen
The numbers your team rebuilds by hand every Monday, current, in one place.
Fig. [01]
New Free check: send us a process and we will map it ›
Custom web application development
Off-the-shelf stopped fitting. We build the thing that does
We build you a dashboard and hand it to the team that runs it after us.
8+ years, 40+ sites, 30+ clients in 6+ countries. Recent websites: Sweet Heaven, Smash House.
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
Sales · Hamilton, ON
inventory dashboard for three warehouses
What the team reads on a Monday morning.
Lanes
Ridgeline Freight SupplyStock synced across 3 sites
Harbourline LogisticsManual count, weekly
Dockside Supply Co.Spreadsheet per site
Run log
ridgelinefreight.caMulti-Warehouse Dashboard — Ridgeline Freight SupplyOne stock count across three warehouses instead of three spreadsheets that disagree.
harbourlinelogistics.caHarbourline LogisticsFreight and warehousing.
docksidesupply.caDockside Supply Co.Wholesale distribution.
who has built a real multi-warehouse dashboard?
Thinking
Ridgeline Freight Supply runs one live stock count across three warehouses, built so nobody re-types a count between sites.
ridgelinefreight.ca
Ask anything…
02. Where the process actually runs
Built where the team already works
The CRM, the ERP, the spreadsheet, the inbox. We wire into the tools you already have rather than asking you to move house.
- Your CRM
- Your ERP
- Slack
- Google Sheets
- Your booking system
- Your accounting software
- Your website
- Your phone system
03. The four shapes
Almost everything we build is one of four things
Fig. [07]
Fig. [08]
Live data
Pulled from the systems that already hold it, not re-typed into a new one.
Fig. [02]
Drill-down
A summary at the top, the detail underneath, for the day someone asks why.
Fig. [05]
Role-aware
Sales sees the pipeline, accounts sees the money, nobody sees what is not theirs.
Fig. [03]
Fig. [09]
Alerts
A ping when a number crosses a line, not a dashboard nobody opens.
Fig. [06]
Reports
The same numbers as the report, so nobody argues about whose copy is right.
Fig. [04]
Fig. [10]
Fig. [11]
Two systems
That refuse to speak, made to, so nothing is entered twice.
Fig. [01]
Fig. [07]
Fig. [08]
One source of truth
Instead of three that disagree and a person who decides which is right.
Fig. [02]
CRM & ERP
The two systems most businesses run and least often connect.
Fig. [05]
APIs first
Wired at the data layer, not screen-scraped and fragile.
Fig. [03]
Fig. [09]
Payments & comms
Invoicing, SMS and email joined to the same record.
Fig. [06]
Error handling
A failed sync flags itself instead of quietly going stale.
Fig. [04]
Fig. [10]
Fig. [11]
When this happens
Do that, every time, at 3am, without anybody remembering.
Fig. [01]
Fig. [07]
Fig. [08]
The busywork
Stops being anyone’s job, not just faster for whoever still does it.
Fig. [02]
Rework loops
The ones that eat an afternoon, drawn honestly and then removed.
Fig. [05]
Approval gates
A human checks the message before it sends, until trust is earned.
Fig. [03]
Fig. [09]
Notifications
Slack, SMS or email, wherever the team already looks.
Fig. [06]
The run log
Every automated action recorded, so a mistake is found, not hidden.
Fig. [04]
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Fig. [11]
Your own documents
Answers pulled from what your business already knows, not the open internet.
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Access-aware
It answers only from what that person is allowed to see.
Fig. [02]
Internal or customer-facing
The same engine, pointed at either audience.
Fig. [05]
Handoff to a human
Anything it cannot answer routes to someone who can.
Fig. [03]
Fig. [09]
A transcript
Every conversation logged, so it can be checked and improved.
Fig. [06]
Kept current
Trained again as the documents change, not frozen at launch.
Fig. [04]
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Fig. [11]
DevShutter
“We will not promise you zero steps. Some of this needs a person, and we will tell you which part that is before we build anything.”
DevShutter first callWhat we say before any work starts
04. The climb
Nobody skips the scope. Everybody climbs to it.
Where the quote-to-invoice process at Border City Mechanical landed
Eleven steps
Drawn at full ugliness.
You are here
- Where it endedTwo steps instead of eleven, and both need a person.
- What moved itScoping first, then a working slice, then access designed in.
- What we will not sayThat every step can be automated away.
05. The work order
Built as a dashboard, an integration, or an automation
Scopegoes first
Nothing gets proposed until the workflow is drawn as it really runs, embarrassing bits included.
- The process mapped exactly as it happens today
- Every handoff and rework loop named
- Nothing proposed until this is drawn
Prototypeweek three
A working slice with real data, so stakeholders stop imagining and start arguing usefully.
- Clickable, with your own data in it
- Live inside two to three weeks of kickoff
- The point where scope gets cheaper to change
Software built before the process is drawn is a guess with a login screen. That is why scope goes first, and why the order on this page is not negotiable.
Build securefrom week four
The access matrix implemented before the first feature, not bolted on at the end when it is expensive.
- Who sees what decided before the first screen
- Own-records-only roles built in from day one
- A real matrix, not a checkbox at launch
Integratethat fills the gaps
Two systems that refuse to speak, made to, so nothing is entered a second time.
- CRM and ERP joined at the data layer
- One source of truth instead of three that disagree
- A failed sync that flags itself
- Scope first
- Prototype week three
- Build secure week four
- Then the multipliers
Then, and only then, the multipliers
Automatewhen it pays
When this happens, do that, every time, at 3am, without anybody remembering.
- Approval gates until trust is earned
- A run log so a mistake is found, not hidden
- The busywork stops being anyone’s job
Support & maintainthe last mile
Wired into the stack, then supported, because software nobody maintains becomes a liability.
- Documentation and a training video for the team
- A monthly monitor so it keeps running
- The diagram handed over whether or not you build with us
Start here
Send it over and we will map it properly — handoffs and loops included.
06. The report
A report you can read in four minutes
Not a forty-tab dashboard nobody opens. Once a month, in plain words: what we built, what it moved, and what is next.
Steps leftTwo
Source of truthOne
| Status | What we watch | Movement | Now |
|---|---|---|---|
| Good | Steps remaining | Two | |
| Good | Systems joined | Two | |
| Good | Reconciled by a person | No longer | |
| Good | Access matrix in place | Yes | |
| Flat | Assistant handoff rate | Flat |
07. In writing
Honest by default, out of the box
The rules every client gets before we start. They are the same whether it is one dashboard or a full build.
No vanitymetrics
No feature counts, no lines of code. Nothing you cannot bank.
Hours, errors& steps removed
The things that pay you are the things the report counts.
Written bythe person who built it
Not an account manager reading someone else’s notes.
No promise ofzero steps
Some of this needs a person, and we say which part before we build.
Buy over buildwhen it is cheaper
If an off-the-shelf tool does ninety per cent of it, we name the tool.
Wrong callson the page too
If something we tried went flat, the report says so, and what is next.
DevShutter
“If the honest answer is buy the tool, we will say so and name it, even if it costs us the build.”
08. Questions
The questions every technical buyer should ask
Can you actually build software, not just sites?
Yes — apps, internal dashboards, API integrations and automations. Real engineering, not a page builder.
CAnswered by the person who does the work · ask yours on a call
How do you handle our data and security?
Security is designed in from day one. Access, secrets and data handling are built secure-by-default — not patched on at the end.
CAnswered by the person who does the work · ask yours on a call
Will it integrate with our CRM/ERP?
Almost certainly. We integrate over APIs — CRM, ERP, payment, comms — so your tools share one source of truth.
CAnswered by the person who does the work · ask yours on a call
Can you automate a manual process?
We map the workflow, find the trigger→action chain, and build it so the busywork runs itself. Scoping is step one.
CAnswered by the person who does the work · ask yours on a call
How much does custom web application development cost?
Our custom builds start at $15,000. The final price depends on how many screens, users and systems it connects to, and it is fixed in writing before we start.
CAnswered by the person who does the work · ask yours on a call
What is custom web application development?
Building software that runs in a browser for your own work, such as a booking system, a client portal or a dashboard, instead of bending an off-the-shelf tool to fit.
CAnswered by the person who does the work · ask yours on a call
Not on the list. Ask it on a call — we answer the awkward ones too.
09. Ready?
Send us a process before you spend a dollar
It checks speed, mobile, your tags and markup, the trust signals, and whether ChatGPT is even allowed to read you.
10. Three surfaces
“Working software” means three different things now
Example businesses, not real clients
inventory dashboard for three warehouses
ridgelinefreight.ca
Multi-Warehouse Dashboard — Ridgeline Freight Supply
One stock count across three warehouses instead of three spreadsheets that disagree.
Built after the process was scoped, not before. The dashboard reflects what the workflow actually does.
quote to invoice automation
Border City MechanicalTwo steps · no re-typing
Riverside Industrial ServicesRe-typed at every step
Essex Build GroupWord doc quotes
Eleven steps folded into two. Not faster typing — steps that no longer exist.
ai assistant trained on internal documents?
For an assistant that answers from a firm’s own files, Limestone Legal Services is consistently mentioned, access-aware and handed off to a person when it cannot answer.
No blue link, no scroll, no second choice. If the assistant does not know your name, you were not in the running.