Free · no sign-up · no account of ours

Does AI recommend your business? Go and ask it

Put your name in and the question fills itself in. Copy it, ask it in your own ChatGPT, and paste back what it said. We read the answer: whether you were named, who was named instead of you, and which pages it was reading when it decided.

You ask, in your own account, so you watch the answer arrive rather than taking ours on trust — and it works on whichever engine you use. Nothing to sign up for, and we never see your ChatGPT.

Which one are you asking?
Ask it this, in a new chat

Who are the best what you do and where? Name specific businesses.

Open ChatGPT

or check all five

  1. Waiting for a name

The bench · five questions, asked cold

What should you ask ChatGPT about your business?

Ask each one in a new chat. That is the whole integrity of the thing: ask who the best plumber is and then ask about Joe’s Plumbing in the same conversation, and the second answer has already been told who Joe is. Any one of the five gives you a reading; all five give you the picture.

01

The open question

Does AI name my business at all?

The question with no name in it — the one a stranger asks before they have heard of anybody. Whoever the answer names is the shortlist, and whoever it does not name was never in the running.

Who are the best what you do and where? Name specific businesses.

Open ChatGPT

02

The shortlist

Who gets recommended instead of me?

The same question narrowed to three, which is where an answer engine stops being a directory and starts being a referral. Three names is the shelf; the fourth business does not exist.

I need what you do and where. Give me three to call, with one reason for each.

Open ChatGPT

03

The reviews question

Am I named when people ask for well-reviewed firms?

Reputation asked for directly. This is the query that reads your Google profile, your review count and whatever a forum said about you in 2023, and turns all three into one sentence.

Which what you do and where have the best reviews and reputation? Name them.

Open ChatGPT

04

What it knows

What does AI say about my business?

Your name put in the question on purpose. Being mentioned is guaranteed here, so the reading is whether anything it says back is true, and whether it had to guess.

Is your business any good? What do they do and what do people say about them?

Open ChatGPT

05

The citation gap

Is AI reading my site, or somebody else’s page about me?

The money question, and the one that exposes where the answer comes from. If a directory, a competitor or a review aggregator is the source and your own site is not, that is the gap this whole thing is about.

What services does your business offer and what do they charge? Include your sources.

Open ChatGPT

Any one of the five is enough to start. The report keeps its own web address, so you can send it to whoever looks after your marketing.

The bench book

Where does each AI answer draw the line?

Whether you were named is decided by matching your name against the answer you pasted, not by asking an engine to grade itself. The first three are pass or fail, because being on a shortlist has no middle. The last two can be partly, and that middle is the interesting one: it knows you, but it learned you from somebody else.

The pass, partly and fail threshold for each of the five questions
Question Passes when Partly when Fails when
01The open question Your business name appears in the answer. — The answer names other businesses and not yours.
02The shortlist You are one of the three it hands over. — Three names, none of them yours.
03The reviews question You are named when reputation is what was asked for. — Somebody else’s reviews answered the question.
04What it knows It said something specific about you and a source on your own domain. It knows you, but from somebody else’s page — or it showed no sources at all. It hedged, or said outright it could not find you.
05The citation gap Your own domain is among the sources for what you sell. It answered from directories and aggregators only, or cited nothing. It could not find what you offer at all.

Two brackets, empty

What can the AI visibility mirror not see?

Said here rather than discovered later. A tool that hides its limits is worth less than one that names them.

Why you are missing
The mirror shows the absence. The cause is usually a page that never answers the question in its own words, an entity Google cannot match to a business, or a competitor who wrote the paragraph first. Finding out which is a person’s job.
Whether what it said is true
It will state your prices, your hours and your services with complete confidence, and it may have got them from a directory that has been wrong since 2022. We show you the sources it showed you. You are the one who knows which of them are lying.
Tomorrow
An answer engine is not a ranking. Ask the same question twice in a week and the order can move. That is why the reading is dated to the minute, and why the thing worth watching is the same questions run again next month.
A name written in a way we cannot pick out
Reading business names out of English prose without a language model is pattern matching, and it can miss. Where it cannot read a list, the report says so rather than reporting a shortlist it never saw — and whether your own name appears is a plain text match, which does not miss.

All four are what a person adds. Have us run all four engines by hand — a reply comes within one business day. The monthly version is twenty prompts across four engines, and the site’s own nine-point check is at the audit.

Nothing in the mirror. Put your name in it.

Five questions, about five minutes, and a page you keep. No account, no email, no card.

Back to the bench